Yash Raj Films (YRF), India’s Premier Film Studio, has entered into an agreement with SOTC, a part of
the Kuoni Travel Group, India, the country’s largest Travel & Tourism Company, and Brandinvest AG,
a Switzerland-based enterprise. The partnership, signed by Mr. Yash Chopra, India’s most renowned
Producer & Director and Chairman of Yash Raj Films, Mr. Zubin Karkaria, CEO & Managing Director of
Kuoni India & South Asia, and Mr. Marco Casanova, Co-Owner & CEO of Brandinvest AG, offers a
unique and once in a lifetime entertainment experience to Indians and Indian-film fans visiting Switzerland.
The
‘YRF Enchanted Journey’ gives consumers a firsthand opportunity to live the authentic YRF
experience by visiting original sites and locations in Switzerland used by Yash Raj Films, as well as
engaging with various themes and elements seen in the Studio’s most famous movies, including Dilwale
Dulhania Le Jayenge, Mohabbatein, Veer Zaara, Chandni, Darr and Bachna Ae Haseeno.
